However today they are collectables and reminders of a bygone era. From elegant designs, to funny and sometimes raunchy, early vintage matchbook design made it’s mark in history.Īfter the 1950’s, matchbooks steadily declined because of the availability of disposable lighters and various anti-smoking health campaigns. Creativity was encouraged to make the most of the space and also to delight the ‘user’ each time a match was struck. From souvenirs from the World’s Fair in 1930 to product ads, restaurant reminders, destination souvenirs and much more, matchbooks were a sure hit for businesses who wanted the most bang for their buck.įor artist and designers, matchbook design was a treat. Matchbooks were perfect little canvas for advertisements and during the 1940’s and 50’s matchbook advertisements peaked.Ĭreative designs took center stage on the few inches that traveled everywhere.ĭesigning on such a small space was an art at the time and proclaimed a message that couldn’t be missed. He also encouraged his customers to give away matchbooks as a promotional items. Among the first companies to order advertising matchbooks were Pabst beer, American Tobacco Company and Wrigley’s Chewing Gum. In a culture where many adults smoked and needed a light, the matchbox came in handy. Inspired by the Opera’s innovation, Diamond Match salesman Henry Traute began approaching manufacturers to advertise their products on his company’s matches, promoting them as something that would be viewed by their users many times a day. Many historians point to the Mendelson Opera as the first to use matchbooks for advertising purposes and from then on the trend continued. In the late 1800’s the matchbook was a common form of advertisement. You can see more of her work via her Facebook page or her blog.Exploring the Fascinating Art on Match Books- Advertisements with Spark! Martice also contributes as an article writer for the Creating Mixed Media Art website. Her stunning illustrations reveals her love for fashion, typography and wildlife- using a combination of analog and digital techniques. She established herself as a freelance Illustrator and graphic designer after receiving her Bachelor of Arts Degree. Martice Smith II is creative director of Martice Smith II – Illustration & Design Studio, based in Kansas City, Missouri and owner of Uneek Art Boutique. The possibilities for these mini artbooks are endless! Use your imagination to make them uniquely yours. *Optional: use alphabet stamps to add a personal sentiment, rub-on stickers for contrast and distress inks to create a worn-out look. Since these are so easy and quick to make, why not make a dozen of ’em?! They look really nice in a big pile, ready to share with friends! Give them away as small gifts or make some out of collage papers and add them to your art journal when you’re on the go. Tuck this same edge under the 1/2-inch piece of stapled cardstock to form the matchbook-styled artbook. Take the other end of the cover over the blank sketchbook paper and line it up with the bottom edge of the fold. Staple the fold 1/4-inch up from the folded edge. If you decide to use heavier paper, you will need to add less paper maybe 3-4 sheets instead of 7. Lightweight paper works best for this project. I was able to fit 6-7 sheets of paper in each matchbook-style mini artbook. For example, some of my mini artbooks contain handmade paper, charcoal and regular sketchbook papers. ( Tip: to keep the papers nestled together, use a paper clip.) Gather the pieces of blank sketchbook paper and tuck them inside the fold. Measurement for blank sketchbook paper: 2 inches by 2 inches Fold up one edgeĭecorative side facing down, fold up one of the edges about 1/2-inch. Measurement for artbook cover (cardstock): 4.5 inches long by 2 inches wide variety of stamps (optional) (I’m using the alphabet stamp set from Studio G and my own, handmade stamp)Ĭut the cardstock and sketchbook papers, to size.
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